In legendary lucha libra culture, a larger-than-life masked persona emerges from a cloud of mist to wow crowds with high-flying wrestling techniques. Lucha libre, Mexico’s vibrant and theatrical wrestling culture, is a beloved national pastime steeped in tradition and colorful spectacle with a mix of athleticism and folklore. Rooted in the 1930s, it features high-flying acrobatics, masked heroes (técnicos), and villainous rudos who engage in dramatic storytelling through combat. Luchador Brewing Company pays inspired tribute to the nostalgia of Luchador wrestling with its popular Coachella Valley location …complete with misters! This may or not be a coincidence, but we are happy to continue spreading these myths.

Luchador Brewing Company’s custom brew system comprises eight five-barrel brew tanks in Chino Hills and four ten-barrel tanks in Cathedral City. They have 15 rotating taps featuring a wide selection of beers & seltzers, all made in-house, and a solid selection of wine by the glass and bottle. Their in-house, interior food truck is named El Camión, a Spanish term that translates to “The Truck” in English. At Luchador Brewing, the name represents their in-house food truck that serves Mexican street food. The food truck located inside the brewery is central to the brewery’s unique dining experience, offering a menu inspired by traditional Mexican flavors. The concept aligns with Luchador Brewing’s overall theme, blending Mexican culture, street food, and craft beer.

“¡Viva la Lucha Libre!” –

This phrase celebrates the excitement and spirit of Mexican wrestling, translating to “Long live Lucha Libre!” Fans often chant it during matches. Luchador Brewing Company serves up the same excitement with its assortment of tasty treats.

 Popular brews include:

1. El Lobo Mexican Wolf Lager – A flagship beer that supports wildlife conservation efforts through donations for every pint sold.
2. La Máscara – A smooth, flavorful Mexican lager inspired by traditional Tijuana flavors.
3. El Campeón – An IPA known for its bold hop character and balanced bitterness.

Popular menu items are:

1. Taco Al Pastor – Marinated pork roasted with pineapple, onion, cilantro, and guacamole, providing a classic flavor combination.
2. Carne Asada Fries – A hearty dish featuring seasoned beef atop crispy fries, smothered with cheese, guacamole, and pico de gallo.
3. Luchador Dog – A specialty hot dog with bold flavors, offering a fun twist on the street food experience​

Misters, Myths, & #CervezaMasMacho

The restaurant floor plan sports an open, creative, fun feel with plenty of seating inside and an outdoor area that gives a chill atmosphere vibes. Guests can enjoy a bite and a brew at Luchador’s long bar or on their lively outdoor seating area cooled by refreshing misters.  Koolfog misters let off a plume of fog that invites lucha libre imagination while keeping visitors comfortable on the wrap-around patio. Super friendly staff provide excellent service to the hungry and thirsty crowds while encouraging folks to gather, socialize with friends, and hang out under the misters. So, grab your friends and head to Luchador Brewing Company, where you can channel your inner Mexican wrestling warrior and give cheer to lucha libre culture. You can even buy merch for the creation of your new alter ego…maybe a larger-than-life dancing and acro-wrestling phenom that has “arrived” in a cloud of mist. Saludos a Luchador!