Successful Palm Springs restaurant and hotel group F10 Creative is a powerhouse in the hospitality industry. Helmed by desert native Tara Lazar, F10 Creative is the force behind the popular trifecta Cheeky’s, Birba, and Alcazar Hotel Palm Springs. Cheeky’s is a breakfast/ brunch destination with a can’t-miss bacon flight or bloody mary. Its complimentary restaurant, Birba, is an avant-garde, al fresco, Italian restaurant and cocktail lounge. Both Cheeky’s and Birba are situated on the Alcazar, a boutique hotel property located in the heart of the hip Palm Springs Uptown Design District. All three venues have achieved tremendous success, and all three spots demonstrate their attentiveness to guest comfort with the intuitive application of outdoor misters.

Hospitality 101: The Art of Making Guests Comfortable

An interpretive meaning of Hospitality –  Receiving and entertaining guests in a way that makes them feel well taken care of. It leverages ambiance, service, and products or amenities to provide guests with the best experience possible.

Restaurants and hotels prioritize making guests feel comfortable to ensure a memorable and enjoyable experience, fostering repeat business and positive reviews. They achieve this through a combination of attentive service, ambient design, and personalized touches. From the moment guests arrive, they are greeted warmly and efficiently greeted. The physical environment is carefully curated with comfortable seating, pleasant lighting, and soothing decor to create a relaxing atmosphere. Amenities such as clean, well-appointed spaces, high-quality linens, or beautifully presented dishes and accommodating dietary options in restaurants cater to guests’ needs and preferences. Staff plays a crucial role by being courteous, responsive, and anticipating guests’ needs, while extra touches, such as installing outdoor misters to refresh visitors in the desert heat, ensure every interaction contributes to a seamless and comforting experience. 

Cheeky’s, Birba and Alcazar in Palm Springs

Scene and be Seen- Setting the Tone

F10 Creative has effectively set the tone with the highest standards of excellence in design, operation, service, and attention to detail at Cheeky’s, Birba, and Alcazar. Their innovative world class menus, cool vibes, and modern, upscale ambiance provide a unique scene to celebrate and be seen.

Cheeky’s
Anticipate a wait when visiting Cheeky’s. It’s a well-known hangout for breakfast aficionados who are willing to brave the lines for a seat in this cheery eatery. Outdoor misters can be seen from the streetside, giving attention to hungry guests while giving staff a break from the hot Palm Springs sun.

Birba’s
Those seeking a casually elegant evening will not be disappointed with a sojourn to Birba’s.  Delicious fare is served in a lovely garden area filled with lush greenery. White patio lights are weaved amidst basket-covered lights to illuminate the open-air building and it’s large, covered terrace. The dining area is a wonderful spot for a social gathering and can be enveloped in outdoor misters to create a visually stunning space while keeping guests and staff comfortable in the dry desert weather.

Alcazar Hotel Palm Springs
This 34-room boutique hotel is a chic gem in the Coachella Valley. The property has a Mediterranean flare, and guests can find a quiet space to relax, grab a poolside beverage, and chill. Walkways have outdoor misters so that guests are cooled to and from their rooms. Modern and stylish, it caters to sophisticated tastes and warms guests as a retreat within Palm Spring’s stylish enclave.

Outdoor Misters Make a Memorable Guest Experience
The implementation of outdoor misters plays a pivotal role in the success of restaurants and hotels by significantly enhancing the guest experience. By providing a comfortable and refreshing environment, especially during the hot summer months, outdoor misters make spaces affected by hot weather elements more inviting and enjoyable. This not only increases customer satisfaction but also maximizes the use of outdoor spaces, leading to higher patronage and revenue. Additionally, the pleasant ambiance created by outdoor misters can set a restaurant or hotel apart from competitors, fostering a reputation for excellence and comfort. Ultimately, outdoor misters are a valuable investment that can elevate hospitality establishments’ overall appeal and profitability.