The second annual web based fan festival for soap operas, Hot as Hell, is here in Palm Springs on August 8 – 10th at The Riveria Palm Springs Resort. Steve Silverman, creator, producer, writer and director for multiple well known shows, such as “Pretty” and “The Inn” spearheaded the event. Koolfog couldn’t turn down the opportunity to sponsor such an event, especially with such a catching name.

But why in Palm Springs, in the dead of our summer?

Hot As Hell: Second Annual Fan Festival

Because, as he mentions in an interview with Palm Springs Life, “Previous Web TV festivals have been about screening episodes that might already be available for viewing with a focus on the people who made them and not the fans. We wanted to create a family reunion type of atmosphere to immerse fans in the fun. We won’t have any formal autograph tables. Instead, fans will mix and mingle with show creators and cast members in a more relaxed happy hour or breakfast settings. And I thought, why not Palm Springs as a destination in the summer? What better way to celebrate with fans…where it’s “Hot as Hell!”